NewzEngine.com, an online service that enables companies, organisations and individuals to write and distribute press releases, is extending its reach to include media in Australia and the Pacific Region, as well as New Zealand.

NewzEngine CEO Sarah Putt says the ability to distribute releases to media outlets outside New Zealand is an exciting milestone for the company.

“As with the New Zealand service, the media outlets are segmented, to ensure that press releases are distributed to the most appropriate outlet. We actively encourage our clients to think carefully about what region/sector to select to ensure their information goes to the most relevant media.”

In Australia, locations are divided into the five states and two mainland territories, with clients also able to choose media in the business, education, politics and technology sectors. Two areas of the Pacific Region are also covered – Melanesia (Fiji, Papua New Guinea, Solomon Islands, Vanuatu and West Papua), and Polynesia (Cook Islands, Niue, Samoa, Tokelau, Tonga and Tuvalu).

NewzEngine is also a great way for Australian and Pacific-based newsmakers to reach New Zealand media.

The purpose of NewzEngine is to provide companies, organisations, and individuals with the ability to send professional communications about their activities, products and services in a way that is easy, effective and cost-efficient.

Cin7, a technology company that is a pioneer in cloud-based inventory management software (IMS) and point of sale (POS) solutions, is a regular user of the NewzEngine service.

“We have found NewzEngine to be extremely helpful in getting our message out to relevant media and, by extension, the wider market. From major investment announcements to new senior appointments in our business, it’s proving to be a very useful service,” says Cin7 CEO David Leach.

Press releases are created through NewzEngine’s platform, then quality-checked by an experienced editor before being distributed to a network of journalists and editors. In addition, press releases are sent to global newswires via the MIL-OSI network (a New Zealand-based open source intelligence company), which include Dow Jones Factiva, LexisNexis, Contify, Thomson Reuters, Newscycle, NewsBank USA, Comtex News Network, Emes, and Gale.

Organisations can subscribe to NewzEngine.com as a monthly or annual service or send a one-off press release. For more details, visit NewzEngine.com.