Author: Misty Johnston

Introducing NEW Selaks Origins Breeze 5%

Selaks, a pioneer in New Zealand’s wine industry, proudly unveils Selaks Origins Breeze 5%, a revolutionary addition to its portfolio.

Launching this August, Selaks Origins Breeze 5% makes its timely debut following Dry July, pioneering Selak’s first ever 5% alcohol offering in New Zealand. Each bottle promises an easy-drinking experience with just 3 standard drinks per 750ml bottle at 5% ABV.

Research consistently indicates a growing demand for lower-alcohol beverages. Consumers are increasingly mindful of their alcohol intake and are actively seeking options that allow them to enjoy wine in moderation. This shift reflects a broader cultural movement in New Zealand towards more responsible drinking habits.

The Origins Breeze range uses the Piquette method, a traditional technique originating from France. Piquette is made by rescuing already pressed winemaking grapes and giving them a second squeeze, resulting in a refreshing range that includes a crisp Piquette from Marlborough Sauvignon Blanc, a summer berry-infused Piquette Rosé, and a vibrant Piquette from Pinot Gris.

“Utilizing the traditional Piquette method, we’ve crafted fruit wines that not only minimize waste but also maximize the vibrant fruit flavors that define our fruit wines.” said David Edmonds, Chief Winemaker at Selaks. 

Crafted with innovation and waste reduction in mind, this range caters to wine enthusiasts and health-conscious consumers alike, seeking a flavourful, lighter option without compromising on taste.

“At Selaks, we’re excited to introduce the Origins Breeze 5% range, a testament to our commitment to quality and innovation,” added Edmonds.

“We’ve focused on creating a product that captures the bright, fresh characteristics of our fruit, appealing to a broad spectrum of consumers,”

Selaks Origins Breeze 5% is poised to redefine expectations of lower-alcohol fruit wines, offering a delicious choice for any occasion.

About Selaks: 90 Years of Winemaking

Founded with a rich heritage, Selaks is celebrated for crafting exceptional New Zealand wines that honor tradition while embracing innovation. Since Marino Selak arrived from Croatia in 1906, he and his nephew began creating wines that have become favorites across New Zealand, marking the start of Selaks’ legacy of excellence in winemaking.

From their humble beginnings in West Auckland to their current home in the Hawke’s Bay, they’ve built a legacy steeped in tradition and passion. Each bottle carries the essence of those who have shaped its creation, preserving the spirit of their winemaking family through the generations. Selaks’ commitment to quality and excellence has traveled far beyond borders, embraced by wine lovers across the globe.

For more information about Selaks Origins Breeze 5% visit www.selaks.co.nz