Facing pandemic lockdown challenges, entrepreneurs find new opportunities

  • : Inka Bands
  • :
  • Founder of ‘Inka Bands™’ in Auckland recently launched a new online store featuring stylish exercise accessories to meet rising demand for at-home fitness gear

    Auckland, New Zealand — Oct. 12th, 2020 — The COVID-19 pandemic has presented a mountain of challenges to entrepreneurs everywhere.

    But any ambitious visionary knows in challenges there are often opportunities.

    Many entrepreneurs have used the pandemic as a chance to rebrand, pivot, and activate new ideas for these new and unusual times.

    For Auckland entrepreneur Wayne Bowater, the pandemic presented him with an opportunity to launch a new brand to meet a new need.

    Bowater is the managing director of McKenzie Group, a global distributor of quality health and wellness products sourced in New Zealand, and Mckenzie Distribution for its New Zealand distribution requirements. Recognizing a spike in at-home fitness due to the pandemic, he launched Inka Bands™ to introduce stylish and fashionable wrist weights and ankle weights for fitness enthusiasts in New Zealand and Australia.

    “Though many entrepreneurs have taken a big hit during the pandemic, some of us have tried to stay alive by looking for new opportunities during the coronavirus lockdown,” Bowater said. “With so many people now working out at home, I came up with a fun new idea to power their workouts with great-looking hands-free weights to go along with their great-looking workout gear.”

    The name INKA is a nod to a slang term referring to “the best friend you could ever ask for.” Inka Bands offer a comfortable way to add resistance to a home workout with attractive wrist and ankle weights manufactured from the highest quality fitness materials. Every Inka Band is waterproof. They come in a range of contemporary colours.

    “Whether exercising along with a virtual workout at home, running, biking, hiking, rehab, yoga outdoors, or heading back to the gym for a Pilates session, we’ve got you covered with Inka Bands,” Bowater said. “Our beautiful weighted bands are perfect for boosting the muscle-building and fat-burning power of any workout. Best of all, you can wear them down to the cafe afterwards due to their stylish design sensibility.”

    Learn more about Inka Bands and shop online at https://inkabands.co.nz.

  • Inka Bands model pic
  • : Wayne Bowater
  • : Director
  • : wayne@mckenziegroup.co.nz
  • : 094485830
  • : https://inkabands.co.nz

NewzEngine extends service to cover media in Australia and the Pacific

  • : NewzEngine
  • :
  • NewzEngine.com, an online service that enables companies, organisations and individuals to write and distribute press releases, is extending its reach to include media in Australia and the Pacific Region, as well as New Zealand.

    NewzEngine CEO Sarah Putt says the ability to distribute releases to media outlets outside New Zealand is an exciting milestone for the company.

    “As with the New Zealand service, the media outlets are segmented, to ensure that press releases are distributed to the most appropriate outlet. We actively encourage our clients to think carefully about what region/sector to select to ensure their information goes to the most relevant media.”

    In Australia, locations are divided into the five states and two mainland territories, with clients also able to choose media in the business, education, politics and technology sectors. Two areas of the Pacific Region are also covered – Melanesia (Fiji, Papua New Guinea, Solomon Islands, Vanuatu and West Papua), and Polynesia (Cook Islands, Niue, Samoa, Tokelau, Tonga and Tuvalu).

    NewzEngine is also a great way for Australian and Pacific-based newsmakers to reach New Zealand media.

    The purpose of NewzEngine is to provide companies, organisations, and individuals with the ability to send professional communications about their activities, products and services in a way that is easy, effective and cost-efficient.

    Cin7, a technology company that is a pioneer in cloud-based inventory management software (IMS) and point of sale (POS) solutions, is a regular user of the NewzEngine service.

    “We have found NewzEngine to be extremely helpful in getting our message out to relevant media and, by extension, the wider market. From major investment announcements to new senior appointments in our business, it’s proving to be a very useful service,” says Cin7 CEO David Leach.

    Press releases are created through NewzEngine’s platform, then quality-checked by an experienced editor before being distributed to a network of journalists and editors. In addition, press releases are sent to global newswires via the MIL-OSI network (a New Zealand-based open source intelligence company), which include Dow Jones Factiva, LexisNexis, Contify, Thomson Reuters, Newscycle, NewsBank USA, Comtex News Network, Emes, and Gale.

    Organisations can subscribe to NewzEngine.com as a monthly or annual service or send a one-off press release. For more details, visit NewzEngine.com.

  • : Sarah Putt
  • : CEO
  • : sarah@newzengine.com
  • : 0276177235
  • : https://newzengine.com