NewzEngine Newsletter: The media release habit

You’re posting to LinkedIn, Facebook, and Twitter, with maybe a little Snapchat on the side. You’ve got the SEO keywords sorted, the Google adwords paid for. You’re rocking the social, so why not go that next level and let the media know about what you do and why?

From the great newspaper mastheads that have migrated online, to exciting new publications borne in the digital age – the role of media remains as relevant today as when dear old Johannes Gutenberg invented the printing press and the age of mass communication was borne.

Providing independent media with information about your business or organisation can enable you to reach hundreds, thousands, and even millions of potential customers, investors, and stakeholders. While there is no guarantee your release, or the information it contains, will be published, it does make it more likely that your organisation will be taken into account when a journalist next writes about your sector or area of interest.

Getting into the habit of writing and distributing media releases provides several benefits, including:

  • Your organisation is noticed by journalists covering your sector and area of interest.
  • News releases provide fresh content for your website – on the home page, in the news section and repurposed as blogs posts.
  • A release that is written with SEO (Search Engine Optimisation) in mind – but not to the detriment of readability – can promote your organisation in Google rankings.
  • Writing a media release crystalises what you want to say about a new product, service, appointment, milestone, or event. Having distilled your message, you can re-use this content when reaching out to customers and stakeholders in other communications.
  • As you begin to write more releases you will become better at identifying a news angle and deciding what is ‘newsworthy’ and what isn’t.

Find out how to kickstart your next marketing communications activity by downloading NewzEngine’s free whitepaper ‘8 steps to writing an effective media release NewzEngine’s free whitepaper ‘8 steps to writing an effective media release’.

Beware the Risk 5G Poses to Rural Internet Users

  • : WISPA.NZ
  • : 02/08/2019
  • Despite the hype surrounding Vodafone’s launch of the next cellphone technology, it risks a serious downside to thousands of rural broadband users, according to the Wireless Internet Service Providers Association (WISPA.NZ).

    “Vodafone and its competitors are putting huge pressure on Government to reallocate radio spectrum so they can run 5G more cost-effectively,” WISPA Chairman Mike Smith says.

    “However, some of the spectrum the mobile companies are trying to claim is already used commercially by about 30 regional WISPs, who collectively service many tens of thousands of rural customers. These customers are farms who use the Internet for business management, rural kids who use it for study, and rural people who depend on it for social inclusion. Most cant get Internet any other way.

    “If the government responds to the cellphone companies’ land grab, some of those users could face more expensive Internet or even lose their hard-won connectivity altogether.

    “The advantages of 5G are very much in the future. By contrast, WISPs are solving the connectivity issue for rural New Zealand here and now.

    “It makes no sense to slow or reverse the progress made in connecting our major export sector, just so that some online games will work a nanosecond faster or city people can connect their home air conditioning to their car GPS. The benefits of 5G are marginal and futuristic, but basic connectivity for rural families and businesses is here, now, and economically essential.

    “WISPA seeks a clear assurance from Minister Faafoi that no decision will be made to reallocate spectrum until the issues have been thoroughly aired in public.”

    ENDS

    Contact:           Mike Smith                  0274503504  mike@ubb.nz

    Alternative:     Ernie Newman            0223764363 ernie.newman@wispa.nz

  • : Mike Smith
  • : Chairman
  • : mike@ubb.nz
  • : 0274503503
  • : https://wispa.nz

TUANZ to host symposium looking at the future of TV and media in this converging world

  • : TUANZ
  • : 01/08/2019
  • TUANZ, the association for users of digital technology and connectivity, is inviting anyone interested in hearing about the future of TV and media to the 2019 Digital Convergence Symposium on Tuesday 6 August.

    TUANZ CEO, Craig Young says that the theme of this year’s event reflects the fast-changing nature of media and how users access content in 2019.

    “The biggest talking point at the moment is how viewers will watch this year’s various world cups including Rugby, and how the continued convergence of communications and broadcasting will play out after October this year,” says Young.

    Attendees will hear from several industry leaders including Carolyn Luey, Consumer Director at Vodafone, Michael Boggs, CEO of NZME and Kevin Kenrick, CEO of TVNZ. Representatives from Spark and Sky TV will also present their views during the afternoon.

    New in 2019, the TUANZ Digital Convergence Symposium aims to help users make sense of the digital future where there is an increasing convergence of digital technologies. This convergence reached a tipping point in 2018 in relation to the use of broadband to deliver content to users from broadcasters and companies alike.

    Those interested in attending can view the full programme and register for the event by going to the Events page on the TUANZ website. 

    About TUANZ

    TUANZ is the group helping users make sense of the digital future through sharing experiences and knowledge about current and new technology. It is the voice of its members and all users in a complex digital world. TUANZ is the only truly independent and representative voice for all users, both corporate and individual.

  • : Craig Young
  • : CEO
  • : craig.young@tuanz.org.nz
  • : 6421488182
  • : https://tuanz.org.nz
  • @tuanzceo