Sable Boutique, a Wellington-based online hair product store, is today releasing the Iles Formula Collection: a sought-after, salon-quality, three-step hair repair treatment that offers visible results from the very first use.

Sable Boutique owner Anthea Digby-Smith says that she wanted to stock Iles Formula because the results are so impressive across the board – but at the moment it is only available in a handful of salons in New Zealand.

“We think the Iles Formula is one of the most innovative and high-performing hair care products available, so we’re delighted to make it available to all New Zealanders online,” says Digby-Smith.

Iles representative Julie Fausett says that Iles Formula was once a secret ‘on-set formula’ used by celebrity hairdresser, Wendy Iles.

“These formulas will deliver the most sumptuous, lustrous hair you have ever had, from the very first use,” says Fausett.

A sophisticated blend of key raw ingredients, paraben free, cruelty free & sulfate free combined with high technology deliver instant results. The serum is a ‘one product does all’ giving volume for your root area, as well as smoothing the rough cuticles on mid-lengths and ends. No other foundation products are needed prior to blow waving.

Anna Kas (@kas_aesthetics) told her 18.2k followers on Instagram that Iles is:

“The best hair products ever. With amazing white floral boutique scent. My hair looks shiny, beautiful and sooo healthy with ILES FORMULA. Must try and then have it.”

“The formula is truly ground-breaking – it’s unlike anything else on the market,” says Digby-Smith.

The Iles Formula 3-step system is available to purchase now from Sable Boutique here, with options for LayBuy or Afterpay.

About Sable Boutique

Sable Boutique is an online store which is home to a beautiful curation of the highest quality international and local haircare products alike.

For anyone who isn’t sure about what products or accessories will be best for them, founders Anthea Digby-Smith and her team offer advice and assistance with finding the goods to get the results you’re after. They’re boutique and specialised – and right here in New Zealand.