The power of news aggregators

NEWZENGINE BLOG – As a NewzEngine subscriber every release or speech you send via our platform is automatically distributed to some of the most powerful news aggregators in the world. We believe this access provides our customers with significant value. Here’s a short Q&A about this service.

What do news aggregators do? 

News aggregators collect and distribute information to tens of millions of subscribers globally.

Why do people subscribe to news aggregators?

To receive real-time data directly from its source. Subscribers may be active investors required to keep up with economic and social changes occurring in certain markets around the world. Or they may be members of the media interested in a particular sector and keen to receive as much information, from as many different sources, as possible.

Why are press releases of interest to people?

As the media itself becomes more fragmented, the value of raw data – that is, announcements made directly from companies and organisations – increases because people can no longer just rely on traditional information providers. This means that your message is delivered undiluted to potential customers, partners, investors and commentators.

What news aggregators will NewzEngine send my release to?

  • DowJones Factiva, which has a financial/business focus,
  • LexisNexis, which sends to the global legal sector,
  • Acquire Media and NewsCycle, whose clients are members of the New York and London stock exchanges,
  • Contify, which sends to large American aggregators GALE and NewsBank US,
  • Knowledge Basket, which covers New Zealand tertiary education providers and libraries.

How come NewzEngine is able to send to these services?

NewzEngine’s access to world-leading news aggregators is through the MIL-OSI Network, which publishes over 35,000 global geopolitical English language items per month via sites that include Foreign Affairs (Asia/Pacific/USA/EU), LiveNews (NZ) and NewsKitchen (EU/RU/Baltics).

5 tips for brainstorming ideas

NEWZENGINE BLOG – The concept of the genius is an incredibly compelling and romantic idea. So much talent invested in a single, solitary human being. But do you really think William Shakespeare came up with all those great lines himself? That Steve Jobs single-handedly built Apple?

Posterity has awarded them the credit, but Shakespeare wrote for the best actors of his day, and Jobs ran a company that attracted some of the smartest people in tech. Also, they both lived and worked in communities that at the time were experiencing an enormous surge in creativity – England during the Renaissance and the early days of Silicon Valley.

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